Digital Strategy & Advertising
7+ years of experience driving online marketing on a large scale
Applying growth hacking mindset to digital marketing campaigns and managing the whole process from ideas on paper to measuring ROI & scaling the process is what I do well. Consistently staying in the know of the latest trends in digital marketing is my daily diet.
Growth Hacking + Product/Program Management
4+ years of experience driving product growth across key levers!
Breakout growth happens when you experiment across all growth levers, and this requires close coordination between marketing, product, engineering, UX, data, design teams... My experience working with diverse groups and technical know-how gives me the edge of working cross-functionally effectively to experiment, accelerate value delivery, and drive sustainable growth.
Business Venture Validation
Validating riskiest business ideas at record speeds
Through rapid experimentation and user testing, I help startup, and corporate teams validate if their (new) venture idea(s) is ready to go-to-market and scale. This process involves implementing a wide variety of entrepreneurial tools and an agile way of working.
Working & Living Agile
Thinking like an artist & acting like a scientist | Life-long learner
Agile describes the approach to my personal & professional development. I love getting in the classroom, doing keynotes or even delivering workshops. I work with teams that embrace the power of extraordinary openness and enjoys challenges.