Josephus [Joey] AYOOLA

Passionately Curious Digital Growth Strategist 🚀


Hi there 👋

My name is Josephus AYOOLA, but most people call me JOEY! And I'm currently in Brussels, Belgium.

I am a young passionately curious ENFJ guy who is excited to take on new challenges daily. I currently work as a Senior Growth Consultant with OONA, where I grow corporate and startup teams through a compelling mix of experiment design, growth hacking, and innovative marketing.
I'm on an adventure to create and share meaningful experiences. Want to learn more about my journey so far? Please scroll down 👇🏾

Thanks for dropping by my One Profile!

My Work Experience

Senior Growth Consultant & Experiment Designer
Since November 2019
We work with some of the world's most innovative brands across a full range of marketing communications campaigns, from content marketing to influencer engagement, PR, inbound, growth and performance marketing. Our over 50 digital natives are based in Antwerp, Ghent, and Amsterdam. 

Growth Consultant & Experiment Designer
The Growth Revolution
Since February 2018
I work with a team of T-Shaped consultants who help corporate and startup organisations with end-to-end solutions to remove the guessing from your marketing and drive ROI with growth hacking bootcamps, experiment design, side project marketing and data-driven execution.

Companies I have work(ed) with includes; Philips, Sappi, SDWorx, Luminus, Wolters Kluwer, etc..

Country Director, Marketing & Digital Experience
AIESEC in Belgium & Nigeria
June 2011 - July 2017
For the first six years of my career, I joined AIESEC - The world largest youth-driven organisation, where I worked in diverse teams, functions from a local to a global scope.
In the last three years of my membership, I led the Marketing operation of the Nigerian and Belgian offices, where I was responsible for executing and managing branding, PR, digital marketing and IT projects.

Digital Brand Manager
July - December 2017
- I was responsible for digital consumer experiences across the entire enterprise and its operations.
- Enabled SASMAR to drive growth in its brands and product lines by converting traditional physical brand management process to digital ones, and oversees the rapidly changing digital sectors like mobile applications, web, social media and Internet-based marketing.

Growth Marketing Consultant
January - July 2016
I was part of the founding team of the first e-commerce store in Sub-Saharan Africa specialised in bakers' confectionery. The goal of the platform is to create an online marketplace for Bakers and cake lovers all across Nigeria. 
I ideated, executed, managed and analysed digital marketing campaigns focused on driving awareness and acquiring & retaining loyal customers. I periodically shipped experiments to optimise the user experience and conversion rates.

Digital Project Manager & Student Ambassador
June 2013 - August 2014
I worked as a project manager and digital evangelist responsible for driving the adoption of Google's technologies and promoting Google's opportunities for students amongst university communities.
My role also involved helping various teams at Google better understand the campus' culture, driving the deployment of Google Apps for Education in my university, and facilitating the adoption of YouTube amongst Nigerian creatives.

 Learn More about me!


Brussels, Belgium



Growth hacking  Growth marketing  Digital tranformation and innovation  Experiment design  Project & program management  Agile methodologies  Digital advertising 

What I Do [My Skills]

Digital Strategy & Advertising
7+ years of experience driving online marketing on a large scale
Applying growth hacking mindset to digital marketing campaigns and managing the whole process from ideas on paper to measuring ROI & scaling the process is what I do well. Consistently staying in the know of the latest trends in digital marketing is my daily diet.

Growth Hacking + Product/Program Management
4+ years of experience driving product growth across key levers!
Breakout growth happens when you experiment across all growth levers, and this requires close coordination between marketing, product, engineering, UX, data, design teams... My experience working with diverse groups and technical know-how gives me the edge of working cross-functionally effectively to experiment, accelerate value delivery, and drive sustainable growth.

Business Venture Validation
Validating riskiest business ideas at record speeds
Through rapid experimentation and user testing, I help startup, and corporate teams validate if their (new) venture idea(s) is ready to go-to-market and scale. This process involves implementing a wide variety of entrepreneurial tools and an agile way of working.

Working & Living Agile
Thinking like an artist & acting like a scientist | Life-long learner
Agile describes the approach to my personal & professional development. I love getting in the classroom, doing keynotes or even delivering workshops. I work with teams that embrace the power of extraordinary openness and enjoys challenges.

 Connect with me!